by author Frances Cole Jones As you may know, the first rule of writing good fiction is, “Show me don’t tell me.” The idea being that you can’t say a character is resilient, thoughtful, or brave you need to show the reader that he or she are these things. Somehow this idea has not translated into our other writing, particularly in the context of applying for jobs. For example, how many of us have seen cover letters in which a candidate describes him or herself, “a real go getter,” only to have that resume collecting dust on our desk three weeks later—three weeks during which that “go-getter” of a candidate didn’t pick up the phone? How else might a go-getter distinguish him/her self from the pack? Well, recently I walked out of Grand Central Station to find two young people dressed in business suits standing on the sidewalk handing out copies of their resumes. What were their stated objectives? Entry-level jobs in finance and marketing. Their qualifications? The usual for people just starting out—captain of the swim team, internship at local retail store, a summer at the local copy shop. In addition to hard copies of their resume, however, they had also blown each up to a poster-board size and created video resumes and posted them on YouTube—the URL for these was at the top of their CV’s. Seeing these actions told me more than any video: they were creative, gutsy, and self-confident. You can bet that if I had been at a financial or marketing firm with—or without—an …